If you are making a purchase using your credit card, we will also require additional financial information. This information is in addition to the name and address information noted above. We may ask for credit card number, security numbers on the rear of the card, expiry dates, the name or names on the card, the billing address and other similar types of information.

We also automatically track certain information about you based upon your behaviour on the site. We use this information to do internal research on our users’ demographics, their interests and click behaviour to better understand and improve our site. This information may include the collection of the URL that you are using to get to us, the URL you go to next from our site, your internal computer configuration including but not limited to the software and browser information and your IP address. We use “cookies” on certain pages of the site. Cookies are small computer files which are placed on your hard drive when you first visit our site. Some of the site features may not be viewed without a cookie being loaded onto your computer. You may be prompted to allow cookies or not, depending on how you have configured your browser on your computer. Cookies may also be used in conjunction with passwords and allow you to use less keystrokes while on the site. Some of the cookies may be session only cookies and will be deleted when you exit the site. When you send us personal correspondence in the form of letters or emails or we have dealings with third parties on your behalf, we may retain this information to provide ongoing customer support. We may also use Web or conversion beacons on the site. These are simple bits of HTML code inserted in the source of a designated website page. This technology works by building on the industry standard browser based cookie technology. It allows for easier, faster and more effective subsequent activity on the site.

When do we disclose information? 

Generally, we do not disclose your personal information as a matter of policy.  However, there are times we may need to share that information with external third parties who are providing services to us and to you, the customer.  An example would be financial institutions when using your credit card in a transaction.  

We do not provide this information without your explicit consent for us to do so.  We do not control the privacy polices of these third parties and we strongly recommend that you look at and evaluate their policies.

We may make use of the services of web hosting services and external programmers in the design and development of our site from time to time.  These internal service providers are subject to confidentiality agreements with us that prohibit their use of your personal information.

We may disclose a customer’s personal information to a person who, in our reasonable judgement is seeking information as agent for the customer.  We will need to be satisfied that the person requesting the information is the customer’s legal representative and will require that person to provide to us documentation to prove same, such as a legal Power of Attorney from the customer.

We will also cooperate with law enforcement officials.  Upon receipt of a verified request by law enforcement officials or other government officials relating to a criminal investigation or alleged illegal activities, we can disclose your name, city of residence, province, state and/or country of record, telephone number(s), and E-mail address, without a warrant or subpoena.

Due to the existing environment presently in place and legislation in both the United States of America, Canada and some other countries, we cannot ensure that all of your private communications and correspondence will never be disclosed in some way that is not covered in this Privacy Policy.  This may be in the form of intercepted transmissions of data, legislative disclosure, etc.  We can not promise and you should not expect that your personal information will always remain private.